Benham & Reeves will exhibit Camden Goods Yard, a London project, in Singapore

UK developer St George, an affiliate that is part of The Berkeley Group, is unveiling its newest project, Camden Goods Yard, to prospective customers in Singapore. The property is situated in the sought-after Camden region in North London, this 999-year leasehold mixed-use development covers 8 acres located in between Camden Town, Primrose Hill and Regent’s Park. The development is expected to complete in stages beginning at the end of second quarter 2025. It will add 644 homes to the area.

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The initial stage in the project, Primrose House comprises 110 homes that comprise studios as well as one three and two-bedroom units. The apartments are situated in two towers that span 11 and 14 storeys, which each share the same podium.

Primrose house Primrose House and Camden Goods Yard will be open to buyers from Oct 14-15. St George and Benham & Reeves which is the project’s sole marketing agent located in Singapore will host an open house at Berkeley’s local office, located on the 16th floor of Marina Bay Financial Centre Tower 2 between 11am-6pm.

UK developer St George, an affiliate to The Berkeley Group, is debuting its latest venture, Camden Goods Yard, for potential purchasers in Singapore. The property is situated in the sought-after Camden neighborhood in North London, this 999-year leasehold mixed-use development covers an area of eight acres located within Camden Town, Primrose Hill and Regent’s Park. The development is scheduled for completion in stages beginning with the 2nd quarter of 2025. It will add 644 homes to the area.

The initial stage of development Primrose House comprises 110 homes that comprise studios and one, twothree-bedroom units. The apartments are situated in two towers that span eleven and 14 stories that each share the same podium.

Primrose house Primrose House and Camden Goods Yard will be open to buyers from October 14-15. St George and Benham & Reeves who are the exclusive marketing agent located in Singapore will host an open house at Berkeley’s local office located on level 16 in Marina Bay Financial Centre Tower 2 between 11am and 6pm.

Prime location
The most notable feature for Camden Goods Yard is its excellent location close to Central London, says Doris Tan Regional director at Benham & Reeves. “The project is near to many amenities as well as the top universities of London which is an important draw for Singapore potential buyers” the director adds.

The property is a six- to nine-minute walk from Chalk Farm as well as Camden Town tube stations, located in Zone 2. King’s Cross St Pancras Station which is a terminus with Six Underground line, is just a 10-minute ride on the tube, and Oxford Circus can be reached within 20 minutes.

Many of the top London universities are situated within the vicinity. It includes University College of London and the London School of Economics, which require a nine-minute commute and 22-minute train ride away and bus, respectively. Furthermore, several elementary and secondary school are located within walking distance of Camden Good Yard, including Primrose Hill Primary School and Hampstead Fine Arts College.

Camden Town boasts a diverse variety of eateries and shops that line it’s High Street, just an 11-minute stroll from Primrose House. In the vicinity of Regent Canal, the renowned Camden Market awaits with its numerous stalls selling items from the past, food and much other. Boutiques and cafes with a high-end style are located in the Primrose Hill region. Residents of Primrose House can also benefit from the wide range of greenery available and parks like Hampstead Heath and Regent’s Park close by.

Built for ease of living
The residences in Primrose House are planned to meet the highest standards as well as being exquisitely appointed residences. UK Design Studio Tara Bernerd & Partners was given the task of creating unique interiors for the development. The studio has collaborated on Interior design for upscale hotels such as The Four Seasons in London, New York and Fort Lauderdale, Conrad Los Angeles and Rosewood Munich.

Studio units cover 453 square feet. one-bedders begin at 548 square feet. Two-bedders come in at 883 sq ft. three-bedders begin at 1,011 square feet. Each house has engineered wood flooring throughout the principal areas as well as carpeted floors in bedrooms. The custom-designed kitchen is equipped with kitchen appliances, such as refrigerator dishwasher, oven microwave, and wine cooler. For the two- or three-bedders, each room is fully-equipped. The buyer can pick between two different interior designs. The Hockney palette has darker tones and the Hepworth palette features lighter-coloured finishes.

The residents of Primrose House can enjoy an array of facilities that include an indoor 18m swimming pool, a gym and a wellness room with steam rooms and saunas. Primrose House also has an inviting space for guests to relax, a lounge with co-working space, as well as three cinema rooms that are equipped with the latest technology in sound and vision to provide a truly immersive film experience. The prices of the rooms in Primrose House are expected to begin at GBP900,000.00 ($1.49 millions) for a single bed and starting at GBP1.5 million for two beds. Benham & Reeves’ Tan expects a flurry of interest to the project due to the high-end product’s features and its developer’s track record and its status as a brand new project within the well-established Camden region. “People who are accustomed to London and who are seeking a desirable central London area will be interested in the development,” she adds.